Cleansing Lotion Market: Introduction
- Cleansing lotions are skin-cleaning products that remove pollutants, makeup, and dirt from the skin, enabling it to breathe. Skin problems such as greasy skin, black heads, and cutaneous lesions are treated with cleansing lotions. The cleansing lotion market is expected to witness significant growth during the forecast period.
Key Drivers and Opportunities of the Global Cleansing Lotion Market
- Cleansing lotions help to preserve and replenish the skin’s fragile moisture barrier, remove pollutants and debris completely and gently without removing essential skin lipids, and protects skin from infections such as acne and pimples. Additionally, most cleansing lotions are manufactured with natural chemicals and herbal extracts. All the associated advantages of using cleansing lotions is expected drive the market during the forecast period.
- One of the major reasons driving the cleansing lotion market is the rising demand for beauty products. Cleansing lotions are commonly used to remove makeup, concealers, and foundations. Demand for beauty and personal care products and cleansing lotions is likely to grow due to rising beauty-consciousness among consumers. This is expected to create significant demand for cleansing lotions during the forecast period.
- Manufacturers are focusing on product development, focusing on the ever dynamic consumer demand. Furthermore, rise in awareness levels about organic and chemical free cleansing lotions and their benefits among consumers is creating opportunity for manufacturers to cater to the upcoming demand for organic cleansing lotions.
- However, extreme usage of cleansing lotions might result in excessive redness, and skin dryness. Furthermore, excessive usage of the lotions might result in skin outbreaks. All these factors are expected to hinder the cleansing lotions market during the forecast period.
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North America to Hold Major Share of the Global Cleansing Lotion Market
- In terms of region, the cleansing lotion market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is expected to hold major share of the global cleansing lotion market during the forecast period. High disposable Income in North American will keep the region ahead in terms of market share. With more money available to spend on grooming and personal care, it is a lucrative market for cleansing lotion products.
- Furthermore, the other market to look out for is Asia Pacific that is witnessing increased consumer spending on personal grooming products. Thus, this region too is expected to witness significant growth in the cleansing lotion market during the forecast period.
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Key Players Operating in the Global Cleansing Lotion Market
- Avon Products, Inc.
- Beiersdorf AG
- Chanel S.A.
- Christian Dior SE
- Johnson & Johnson Services Inc.
- L’Oréal SA
- Procter & Gamble Co.
- Shiseido Co. Ltd.
- The Estée Lauder Companies Inc.
- Unilever Group
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